The first episode takes a personal tour through craft's history in America. The intimate stories of some of the country's most prominent craft artisans are set against the larger historical context of craft itself. The episode includes visits to woodworker Sam Maloof, furniture maker Garry Knox Bennett, basket makers Mary Jackson and Pat Courtney Gold and metalsmith Tom Joyce.

The second episode examines the relationship of craft artists with their physical environment, which serves as a source of materials and inspiration. The program spotlights Timberline Lodge, woodworker George Nakashima and his daughter Mira, jewelers Kit Carson and Jan Yager and ceramicists David Gurney and Richard Notkin.

The final episode focuses on the spiritual connection between artisans and their communities. The personal stories of gifted artisans reveal the deeply held belief that craft is about more than just the making of an object. The episode profiles Pilchuck School of Glass, Penland School of Craft, Mississippi Cultural Crossroads, potter Sarah Jaeger, jewelry maker Denise Wallace and the team of basket maker Dona Look and master jeweler Ken Loeber.