This documentary examines the rise in U.S. traffic deaths and the This documentary examines the rise in U.S. traffic deaths and the media culture around dangerous driving. Bucking the trend of media culture around dangerous driving. Bucking the trend of declining fatalities in other wealthy countries, U.S. crash deaths declining fatalities in other wealthy countries, U.S. crash deaths spiked to more than 40,000 in recent years. Speed is a major factor, spiked to more than 40,000 in recent years. Speed is a major factor, yet popular media - including many car commercials - celebrate the yet popular media - including many car commercials - celebrate the kind of high-risk driving that kills people and tears families apart. kind of high-risk driving that kills people and tears families apart.